Making Smart Re-Allocation Decisions - A Practical Approach To Attribution

If you’re like a lot of RevOps leaders, you’re revisiting your budget and technology spending for the next fiscal year. As economic conditions change, nobody has time or money for poorly-performing marketing efforts. How are you going to figure out the value of your marketing programs quickly? Tomoko and Dean will share a practical approach to attribution through five easy steps:

Learn more about what you still don’t know
(Re-)evaluate your marketing and sales attribution tools
Build a marketing and sales attribution engine
Keep the engine running
Report, with continuous fine-tuning

RevOps Live! #1 - How to tackle attribution challenges

You Have the Data... Now What? Five Steps to Multi-Touch Attribution

Webinar

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