Data Quality: The true value of good data

What is “good” customer data? The most common, immediate association is clean, non-duplicated, context-rich data. But can we consider the data we have to be good enough if that data can potentially violate customer privacy or deliver unpleasant experiences to our customers? The value of good data goes beyond company efficiency. It ultimately reflects on your brand. Watch as Meetali Kashikar, Senior Business System Analyst from Equinix, talks about what Equinix considers “good data” and the different ways of measuring the true impact of having good data.

Rockwell's journey to cleaner data through data orchestration

A minute on data deduplication

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