Openprise @ Openprise Master Class #8 - Deduplication: The unwanted data doppelgänger

Dupes–sound familiar? They’re the bane of every data-driven marketing and sales team because they wreak havoc on your ability to do good attribution and lead routing. Watch this session to find out how we handle the unwanted data doppelgänger with our Solutions Consultant, Laura Marzola, and Technical Account Manager, Leigh Ann Gilson, as they dive deep into how we:

Merge duplicates across different objects.
Set up the criteria for surviving information.
Reconcile the merged record information (HINT: it's not by deleting records).

Deduplication with the Openprise RevOps Data Automation Cloud

A minute on data deduplication

Video

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