Getting To BETTER Data - Building Your Data Enrichment Strategy

What’s one of the biggest mistakes when getting started with your data enrichment strategy? Going with a single data vendor—especially when your CFO looks at data as a line item in a budget. It may be faster to sign off on just one data vendor, but the reality is that a single data vendor is not enough. Multiple data vendors provide the breadth and depth needed to realize the true value of data and provide a comprehensive data set. Lizzie and Lem will take you through:

Correct ways to assess the health of your data
The enrichment waterfall best practice
How to measure your enrichment ROI

The GTM guide to buyer-centric data enrichment

Data Enrichment: Building a scalable strategy

Webinar

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