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Beyond The Playbook - Bringing Agile To RevOps

Go-to-market approach has changed dramatically in the last five years. Where it once made sense to design a long-term GTM playbook, now the new market pressure requires B2B GTM leaders to be ready to pivot in an instant. As its name suggests, the Agile methodology was conceived as a way for teams to work faster and more productively. We break large projects into small chunks, continually evaluate progress, and make adjustments on the fly. Ed Burton from Equinix will share his story on how line-of-business and IT can not only co-exist peacefully but create enough synergy through Agile and deliver value with speed.

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