Quality Of Revenue - Efficient Growth Is Not Enough

We’ve all had customers who asked for a lot but gave very little. Beyond the fact that they drain your company’s resources on all fronts, they’re also the customers most likely to churn. Join John at this session, where he teaches you how to:

Build a formula for efficient growth Identify your ICP to ensure a win is a good win
Grade accounts by revenue mix (and why it matters)
Measure revenue quality beyond just GRR and NRR
Leverage the (exponential) power of second or even third order revenue
Increase your company's profitability and growth trajectory

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