Attribution part 2: The real costs of doing attribution badly

In Attribution part 1: Why attribution projects fail and how to avoid it, Ed and Craig discussed how to keep your attribution project moving by avoiding the many pitfalls that can show up. For part 2, Craig Rutkowske, director of marketing consulting at KPMG, and Ed King, CEO and co-founder of Openprise, will talk about the real costs of doing attribution badly, and how your next attribution project can succeed when you: In this webinar, Craig and Ed will discuss how to:

Recognize the eight hidden costs of doing attribution badly
Avoid the implicit bias of letting your assumptions lead to your conclusions
Set up measurements and KPI frameworks to make attribution a cross-functional effort

Attribution part 1: Why do so many attribution projects fail?

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