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Attribution: Getting to Data-Led Decision Making

Whether you’re starting to consider, reconsidering, or an absolute pro at doing attribution, join this session to see how different companies tackle an attribution project and remove potential obstacles. Josh, Dominic, and Van are all approaching attribution from different career points at companies of varying sizes and have different goals for the problems they’re trying to resolve. Expect to learn what our panel of experts focuses on when building attribution from scratch, modifying/changing the existing model, or rehauling the current system. We’ll also discuss how they make the outcome impactful and actionable for their stakeholders. There’s no one way to build your attribution solution, but there’s a lot you’ll be able to glean from our panelists' experiences and apply next time you build or rebuild your attribution program.

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