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X-Attribution with Openprise RevOps Data Automation

In order to better align with sales teams, marketing teams must be able to show how a marketing, sales, or customer success activity moves deals through the pipeline. For that reason, Openprise has evolved classic attribution into X-attribution. The X stands for “any”: X-touch, X-channel, X-funnel, X-stage, X-metric. It combines touchpoint data from a multitude of sources and has the flexibility to create custom models for metrics that fit your business.
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X-Attribution with Openprise RevOps Data Automation

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