Highly Mechanized Prospecting

Gone are the days when the sellers needed to craft and send out every single email manually. In this session, we will explore a new approach to prospecting. Conrad Millen, Senior Director of Marketing Operations at Rippling, will take us through the challenges faced when aiming for a high level of automation, including observability, scalability, visibility, and maintainability. Additionally, he will discuss strategies to achieve all of this without relying on developers and the future of prospecting, including the use of AI and the Large Language Model (LLM).

Keynote - Welcome to Open23

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