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Making Smart Re-Allocation Decisions - A Practical Approach To Attribution

If you’re like a lot of RevOps leaders, you’re revisiting your budget and technology spending for the next fiscal year. As economic conditions change, nobody has time or money for poorly-performing marketing efforts. How are you going to figure out the value of your marketing programs quickly? Tomoko and Dean will share a practical approach to attribution through five easy steps:
  1. Learn more about what you still don’t know
  2. (Re-)evaluate your marketing and sales attribution tools
  3. Build a marketing and sales attribution engine
  4. Keep the engine running
  5. Report, with continuous fine-tuning

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