RevOps Live! | Holistic attribution: how to double the power of your marketing and sales data

Marketing data is usually the first thing that comes to mind when you think of campaign attribution. But just looking at the marketing side without including sales data only gets you half the picture. The revenue team at Nutanix figured this out and looked for a platform that enabled them to get a holistic look at the campaign attribution data from both their marketing and sales teams. Join Saumya Shah, Marketing Strategy and Operations Manager from Nutanix, and Leigh Ann Gilson, Technical Account Manager from Openprise as they explain how Nutanix overcame their attribution obstacles.

RevOps Live! | Surviving economic turbulence: How to be an antifragile organization

RevOps Live! | Breaking down silos: Why a holistic approach to RevOps is key to revenue growth

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