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Simplify your MarTech ecosystem for clarity and growth

Current marketplace uncertainty has led to stagnant marketing budgets as companies aim to be more liquid. As marketing budgets trend horizontally, 71% of CMOs believe they lack sufficient budget to execute upon their strategic goals, with 75% of CMOs feeling the pressure to “do more with less”1. With increased scrutiny on marketing spend, many organizations are finding that simplifying and streamlining MarTech stacks is an efficient way to reduce costs and optimize operations. In this session you’ll learn about the two key methods we use with our clients to derive more value from MarTech without reducing capabilities.

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