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Attribution: Un-dividing sales and marketing

Attribution, sometimes also referred to as “Marketing influence,” has traditionally been used for Marketing to prove its campaign effectiveness. As we start to blur the line between Sales and Marketing, attribution has morphed into a strategic project in identifying the right combination of activities to close more deals, faster. Watch as Ashley Schwandt, Senior Marketing Operations Manager from LiveRamp, talks about how the LiveRamp team pioneers its attribution project and highlights the key questions you should consider when embarking on an attribution project. Later in the session, Ashley is joined by Openprise RevOps experts Charlotte LaViolette, Senior Customer Success Manager, and Derek Fung, Head of Solutions and Partnerships, as they discuss using attribution to un-divide the go-to-market team.

Delivering Impact: A RevOps PMO approach

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Scaling a RevOps team in a hypergrowth environment

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