How RevOps alignment sets the foundation for customer obsession and lasting growth

Watch as Forrester VP and Principal Analyst, Ross Graber, shares research on the changing nature of B2B buying and how those changes empower RevOps leaders to step out of the shadows to serve as drivers of organizational growth. Ross also highlights how operations functions secure the foundation of the revenue engine to transform and enable organizations to proactively address customer needs across buying journeys and the customer lifecycle, and develop an insights-driven culture to unearth previously unseen opportunities.

Building a RevOps team for your ever-changing GTM strategy

Openprise User Conference: Welcome Keynote

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