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People-First GTM: Breaking Down Silos in GTM Orgs

Nothing is easier than getting your inter-departmental stakeholders to agree on things, right? If the answer is “yes,” you should be running this session! More likely, though, you’ve felt this pain all too acutely, especially if you’re launching a new project. Come pick up some tips from our panel of experts from Equinix and Rimini Street on aligning your stakeholders and their goals. Learn how the panelists were able to communicate better with different departments and solve the root problem instead of continually patching up the symptoms. In this session, Meetali, Detrie, and Ed will talk about how they:
  • Find a common language amongst the stakeholders,
  • Prioritize to maximize impact, and
  • Take care of governance across organizations.

Mastering Account Hierarchies: Strategies, Challenges, and Impact on GTM

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Product-led Growth, A Vimeo Story

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